The generation we are born in defines who we are. Be it Millennial, Generation X, or any other generation, they are likely to respond to advertising in a way that aligns with others from the same generation. With Generation Z which mainly comprises of individuals born between 1995 and 2015 now entering the workforce, they […]
One critical barrier in efforts to control the COVID-19 pandemic has been the relatively high false-negative rate of the most commonly-used Reverse Transcription Polymerase Chain Reaction (RT-PCR) testing methods. Often, these methods are not able to detect lower viral loads, which are typically present in asymptomatic individuals but below the limit of detection (LoD) of […]