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Content Marketing Strategies To Promote A Brand

Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Brand awareness isn’t just about whether or not your target audience recognizes your company’s name; it’s also about how well they comprehend the traits that distinguish your company. To do this, your material should emphasize the characteristics […]

Jasmine Navarro: Giving Youth A Voice

Yesterday I had this amazing conversation with Jasmine on Zoom. Jasmine is a purpose-driven entrepreneur. She is on a mission to change the world by providing the necessary skill sets to teenagers and young adults by increasing their self-confidence and resilience to tackle what life throws at them! Jasmine has taught children of all ages for 17 […]

Repton Abu Dhabi Dissects EdTech At Annual Digital Summit

Repton Abu Dhabi, part of the prestigious Repton Family of Schools in the UAE, recently hosted its annual Digital Summit, phased in two editions: The teacher summit and the student summit. The virtual event invited UAE teachers and students from Year 5 and Year 6 to creatively collaborate on environmental awareness initiatives and create an open dialogue […]

HP Inc. Launches ‘Digitally Advanced Schools’ Programme In The Middle East And Africa

Today HP Inc. launched its new, comprehensive, digital teaching and learning programme, HPDigitally Advanced Schools,in key markets in the Middle East and Africa. The initiative brings together the complete education ecosystem by integrating three components: devices, solutions and capabilities, all under the HP brand. Blending hardware and advanced pedagogy technologies into school curriculums, the programme […]

Thales And Sorbonne University Highlight Career Opportunities In The Field Of AI To Students And Alumni

Thales and Sorbonne University Abu Dhabi (SUAD) empower the next generation of Science, Technology, Engineering and Mathematics (STEM) professionals to embrace the power of Artificial Intelligence (AI).  As part of the virtual sessions on “Career perspectives” hosted by The Career Centre of Sorbonne University Abu Dhabi, Thales Senior expert in Artificial Intelligence, Juliette Mattioli, conducted a live presentation […]

Actionable Social Media Metrics

The world of social media analytics, which includes everything from follower counts to post participation ratios, can be difficult to navigate. Furthermore, it seems that a new essential statistic is generated weekly. We’ll walk you through the most key indicators that any business should be tracking depending on their objectives. These are common in all […]

10 Tips For Writing An Effective Blog

The majority of bloggers recognize the significance of producing high-quality content. There are many benefits because all of the posts are of good quality. One of the advantages of updating your content is that you will attract a larger audience, and your posts would be more likely to be posted on some other social media sites. […]

10 Ways To Drive Traffic To Your Website

According to Content Marketing Institute findings, 61 percent of content practitioners struggle to understand what matters most to their customers, 50 percent struggle to understand the audience’s target at a specific point of the consumer journey, and 49 percent struggle to understand the steps in the customer journey. Here are some guidelines for you to […]

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