According to Content Marketing Institute findings, 61 percent of content practitioners struggle to understand what matters most to their customers, 50 percent struggle to understand the audience’s target at a specific point of the consumer journey, and 49 percent struggle to understand the steps in the customer journey. Here are some guidelines for you to […]
NYU Abu Dhabi (NYUAD) has announced a partnership with Mubadala Investment Company and family-office Al Maskari Holding for the establishment of a new research initiative, The NYUAD Transition Investment Lab (TIL). The lab, which is run by Visiting Professor of Economics Bernardo Bortolotti, represents the first fully fledged research venture that the university has established […]