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Research From NYU Abu Dhabi’s Behavioral Scientists Suggests Appealing To The Heart Is More Effective Than The Head To Inspire Action On Climate Change 

In a four-part study led by NYU Abu Dhabi (NYUAD) Research Associate Claudia F. Nisa and Assistant Professor of Psychology Jocelyn J. Bélanger published in the journal PNAS, the researchers found that priming attachment security increases how much people accept, care and are willing to endure costs to mitigate climate change. The notion of attachment […]

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