NYU Abu Dhabi Researchers Develop New Protocol For A More Sensitive And Accurate COVID-19 Testing Technique

One critical barrier in efforts to control the COVID-19 pandemic has been the relatively high false-negative rate of the most commonly-used Reverse Transcription Polymerase Chain Reaction (RT-PCR) testing methods. Often, these methods are not able to detect lower viral loads, which are typically present in asymptomatic individuals but below the limit of detection (LoD) of […]

Aakash Odedra Returns To The Arts Center At NYU Abu Dhabi For A Virtual Residency, Including Dance Workshops, An Arts Chat, And Two Performances With Live Q&As

The Arts Center at NYU Abu Dhabi (NYUAD) continues to explore innovative and interactive ways of showcasing performing arts by hosting a virtual residency by Aakash Odedra. The award-winning contemporary dancer and choreographer will screen two performances followed by live online Q&As with the artist: Murmur 2.0 on November 11 and #JeSuis on November 12. […]

ADEK Announces Term Two Return To School Option For All Private School Students In Abu Dhabi

Abu Dhabi Department of Education and Knowledge (ADEK), in collaboration with Abu Dhabi Emergency Crisis and Disasters Committee, has announced that all private school students in the emirate of Abu Dhabi will have the option to return to in-classroom education for the new academic term, which starts January 3, 2021. As the emirate’s private schools […]

24 Distinguished UAE Students Selected For Prestigious Sheikh Mohamed Bin Zayed Scholars Program

NYU Abu Dhabi (NYUAD) has announced the 2020-2021 class of the Sheikh Mohamed bin Zayed Scholars Program (SMSP), which enhances existing skills of outstanding students in the United Arab Emirates (UAE) and provides them with academic and leadership opportunities. The Sheikh Mohamed bin Zayed Scholars Program, established by NYUAD in conjunction with the Abu Dhabi […]

Zayed University’s 3rd Annual Education Conference Scheduled to Explore the Next 50 Years in Education

In partnership with the Ministry of Education and Arab Thought Foundation, Zayed University will be hosting the 3rd annual Education Conference, themed “Zayed’s Legacy: the next 50 years start now” which will be held online on Monday, November 9th, and will be attended by Ministers and a number of international educational experts. The 3rd Annual […]

Top 10 Social Media Trends For 2021

Covid 19 has worked as a catalyst for accelerating initiatives and ideas that were still in the wings and may have not have happened so soon if it was not for the pandemic. The future of social media may not look anything like what we have witnessed till now. Here is the forecast for social […]

NYU Abu Dhabi Signs A Memorandum Of Understanding With United Eastern Medical Services

NYU Abu Dhabi (NYUAD) signed a Memorandum of Understanding (MoU) with United Eastern Medical Services (UEMedical) in Abu Dhabi, the parent organization of Danat Al Emarat Hospital for Women & Children, HealthPlus Network of Specialty Centers, and Moorfields Eye Hospital Abu Dhabi. A major outcome of the MoU is establishing the HealthPlus Diabetes & Endocrinology […]

The AIDA Model For Content Marketing

Content marketing is used by many businesses as a means to promote products and services, building a brand image, and reaching out to a new audience. Content marketing can be very effective when the focus is on creating original content that appeals to the target audience. AIDA can help grab the attention of the people […]

The Art Startup In The UAE: Founders Of The Third Line, Traffic, Barjeel Art Foundation, Jameel Arts Centre, And 101 Gather With The NYUAD Art Gallery To Reflect On The UAE’s Visual Arts Ecosystem

The NYU Abu Dhabi (NYUAD) Art Gallery will conclude its TRACE: Archives and Reunions series on Tuesday, November 3, with a virtual gathering of six UAE arts organization founders. This marks the launch of the final exhibition archive, for their inaugural exhibition, On Site (2014). The event brings together founders of six art organizations that […]