The AIDA Model For Content Marketing

Content marketing is used by many businesses as a means to promote products and services, building a brand image, and reaching out to a new audience. Content marketing can be very effective when the focus is on creating original content that appeals to the target audience. AIDA can help grab the attention of the people […]

The Art Startup In The UAE: Founders Of The Third Line, Traffic, Barjeel Art Foundation, Jameel Arts Centre, And 101 Gather With The NYUAD Art Gallery To Reflect On The UAE’s Visual Arts Ecosystem

The NYU Abu Dhabi (NYUAD) Art Gallery will conclude its TRACE: Archives and Reunions series on Tuesday, November 3, with a virtual gathering of six UAE arts organization founders. This marks the launch of the final exhibition archive, for their inaugural exhibition, On Site (2014). The event brings together founders of six art organizations that […]

NYU Abu Dhabi Names Fatiah Touray As New Senior Director Of Inclusion And Equity

NYU Abu Dhabi Vice Chancellor MariëtWestermannhas announced that FatiahTouray has been named the University’s Senior Director of Inclusion and Equity, effective December 1, 2020. The Senior Director of Inclusion and Equity is responsible for leading and directing NYUAD’s programs that promote diversity, equity, inclusion, and belonging. In her new role, Touray will work in partnership […]

Announcing Coursera For Campus Free Pricing Options And Academic Integrity Upgrades

Coursera, the world’s leading online learning platform, announced free versions of Coursera for Campus and upgraded features to address the critical and long-term needs of higher education worldwide. New features allow universities to deliver academic integrity for credit-bearing online learning, improve student employability, and author private courses. Today’s announcement builds on the momentum of the […]

NYU Abu Dhabi Study Discovers How Come Single-Cell Organisms Control Microbiomes

Large swaths of single-celled eukaryotes, non-bacterial single-cell organisms like microalgae, fungi or mold, can control microbiomes (a collection of tiny microbes, mostly bacteria) by secreting unusual small molecules around their cells, maintaining host survival and ecological success, according to a new study by NYU Abu Dhabi (NYUAD) Assistant Professor of Biology Shady Amin. Research in […]

NYU Abu Dhabi Study Finds Key Protein Related To The Disease-Causing Malformation Of Fat Tissue

The impairment of adipogenesis, the process in which fat cells (also known as adipocytes) accumulate to become fat tissue, can lead to many diseases such as diabetes, obesity, and heart conditions. The process of adipogenesis is regulated by a series of signals which program the adipocytes to express specific genes and congregate into adipose tissue. […]

5 Reasons To Revisit Your Website Content

The worldwide web is the best and the most effective way to promote and market your business. What is most important is not just developing a website, but to update it to keep it relevant, fast, and safe. Trends in web design are always evolving so are the trends in the products and services you […]

NYUAD Researchers Discover Immune Evasion Strategy Used By Malaria-Causing Parasite

The Plasmodium parasite, which transmits malaria to humans through infected mosquitos, triggers changes in human genes that alter the body’s adaptive immune response to malarial infections, according to a team of researchers at NYU Abu Dhabi (NYUAD). The findings could bring hope for novel therapeutic strategies and a vaccine to the hundreds of thousands of […]