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The Evolution of SEO

Did you know that Google handles 8.5 billion searches per day, which translates to about 99,000 searches per second globally? For Search Engine Optimization practitioners, Google’s evolution isn’t simply fascinating, it’s essential knowledge. Its continuous technological advancements have repeatedly redefined digital marketing fundamentals, compelling businesses, and marketing professionals to adapt and thrive in a search-centric […]

Using AI for Digital Marketing

AI is transforming digital marketing by enabling more targeted, efficient, and personalized customer engagement. Brands can benefit from using AI to understand their customer behavior and buying patterns. Efficiency: Automates repetitive tasks, freeing up time for strategic initiatives. Cost-Effectiveness: Reduces the cost of customer acquisition and campaign management. Improved ROI: Delivers better targeting and personalization, […]

Abu Dhabi University Partners With The Bank Of China To Empower Future Leaders In Finance And Marketing

Abu Dhabi University (ADU), ranked among the top 200 universities globally in the Times Higher Education (THE) World University Rankings 2025, has signed a Memorandum of Understanding with the Bank of China (BOC), one of the world’s largest financial institutions.The strategic partnershipis set to enhance students’ skills and knowledge in finance and marketing while fostering […]

British Council UAE Sign New IELTS Partnership With Sorbonne University Abu Dhabi

The British Council has announced a strategic partnership with Sorbonne University Abu Dhabi (SUAD), establishing the University’s Continuing Education Center (CEC) as an official IELTS Registration Centre and Test Venue for both IELTS on Paper and IELTS on Computer. This partnership was formalised during a signing ceremony held at Sorbonne University Abu Dhabi’s state-of-the-art library.This […]

British Council UAE Sign New IELTS Partnership With Sorbonne University Abu Dhabi

The British Council has announced a strategic partnership with Sorbonne University Abu Dhabi, establishing the University’s Continuing Education Center(CEC) as an official IELTS Registration Centre and Test Venue for both IELTS on Paper and IELTS on Computer. This partnership was formalised during a signing ceremony held on Friday 29 November 2024 at Sorbonne University Abu […]

Why SEO Is Essential For Your Business Success

The internet hosts approximately 1.12 billion websites. And growing every day. The challenge for every business is to be found on search engines. Especially on Google. Studies show that over 90% of online experiences begin with a search engine. Ignoring SEO means missing out on the primary way consumers discover businesses. Google processes approximately 8.5 […]

20 Types of Backlinks for SEO

Backlinks are a cornerstone of SEO strategy. They act as a bridge between your site and search engines, improving visibility, authority, and user engagement. They are also known as inbound, incoming, or external links. Over 46% of SEO pros spend $5,000-$10,000 monthly on link building, a recent study found. However, according to Ahrefs, a whopping […]

Abu Dhabi University To Host The ‘2nd International Conference On Advancing Sustainable Futures 2024’

Under the patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, Cabinet Member, Minister of Tolerance and Coexistence, Abu Dhabi University (ADU) is set to host its 2nd International Conference on Advancing Sustainable Futures 2024 (ICASF ’24), taking place from December 11 to 12, 2024, at the Ritz Carlton, Abu Dhabi. Aligned with the United Nations […]

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