Abu Dhabi University (ADU) has retained its position in the top 701-750 universities globally in the prestigious Quacquarelli Symonds (QS) World University Rankings for 2022 for the fourth year in a row while continuing to significantly improve its position on various indicators. The university has improved its score in different key indicators. Compared to previous […]
At conferences, the world’s leading brands discussed integrated marketing and breaking down silos. Yet, at the time, no one could have predicted the spike in consumer control, let alone the intensity and speed with which it would occur, nor had anybody faced the burden of the new responsibilities and problems we confront today. The barriers […]
After years of creating my online brand, I decided to share my top suggestions for developing an online brand for you and your business. Every business owner, startup businessman, and CEO, in my opinion, should have had their branding set up and running alongside or completely apart from their company’s main structure. Embrace your uniqueness. […]
At a time when many societies around the world are undergoing significant changes, Professor Nikos Nikiforakis from NYU Abu Dhabi (NYUAD) set out to learn why certain social norms persist, even those that are harmful to a society. Most moments that precipitate social change – both positive and negative — are only understood in hindsight. […]
Your whole target demographic is unlikely to be on social media. That is correct. A considerable chunk, though, will be. At the very least, on one platform. Facebook is used by 70% of adults in the United States. Then seven out of 10 persons. In 2019, the average internet user spends 2 hours and 20 […]
Khalifa University of Science and Technology will host the region’s first-ever International Congress on Advances in Nuclear Power Plants (ICAPP) in Abu Dhabi to discuss the industry’s future direction. The congress will be held from 16th – 20th October 2021 at Khalifa University campus and is co-sponsored by Emirates Nuclear Energy Corporation (ENEC), the UAE […]
Webinars are a continual source of innovation and insights from industry opinion-makers and noteworthy professionals in almost any field you can think of. The marketing profession, thankfully, is brimming with possibilities to attend live or archived webinars. I’ve attended multiple advertising and information webinars in the last year on a variety of topics, including content […]
Consumers are reached online by a digital marketing agency using omnichannel marketing, multichannel marketing, or single-channel marketing. Agencies use websites, blogs, email, social media, and other channels to interacting with customers in omnichannel and singular marketing. Throughout its existence, omnichannel practices refer to communication that delivers a consistent customer experience across channels and devices. Conventional […]
Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Brand awareness isn’t just about whether or not your target audience recognizes your company’s name; it’s also about how well they comprehend the traits that distinguish your company. To do this, your material should emphasize the characteristics […]
Yesterday I had this amazing conversation with Jasmine on Zoom. Jasmine is a purpose-driven entrepreneur. She is on a mission to change the world by providing the necessary skill sets to teenagers and young adults by increasing their self-confidence and resilience to tackle what life throws at them! Jasmine has taught children of all ages for 17 […]
