The web design industry is evolving constantly and growing at an unprecedented rate with the progress of technology. This evolution can be seen through the changing styles, adoption of new practices, and the use of innovative technology. The users aspire for enhanced experience along with content that is customized for them. Hence it becomes imperative for web designers to think out of the box to cater to the changing needs of the customers and that is where AI comes into play. It has unlimited potential which can be leveraged by the developers in streamlining the website management tasks and gaining higher response value from its target audiences where the focus is on User Experience.
What is AI?
AI is about building smart machines that are programmed to think like humans and perform tasks that require human intelligence. The distinctive feature of AI is its capability to rationalize and take actions that have the best chance of achieving a specific goal. Some of the activities of AI are learning, planning, voice recognition, problem-solving.
Why is AI important for the development of websites?
Artificial Intelligence as a technology is specially designed in a manner to think and behave like humans. With the increase in the use of this technology, our day to day life will see a tremendous change. More people are using the web and searching using AI like voice search, and on the other hand, the companies are using the technology to provide solutions/content/products personalized to the user. AI has many advantages like making searches faster for users, make interaction with users better, provide a personalized experience. Hence it becomes crucial for companies to use AI for their websites to gain the most the technology has to offer
Using Artificial Intelligence to develop websites
Traditionally websites were designed by a web designer using coding to create unique websites. With the development of AI technology, it has the power to design and build creative websites with personalization on its own. Let us look at some of the benefits of using AI for web design
- AI as a Designer– The technology is being used in easing website building and designing to enhance user engagement and experience and also work as a diagnostic tool. The AI is capable of helping designers in content, branding, layout as well as design. It helps in automating basic tasks and developing codes which can help save a lot of time and effort for the web designers. The quality of the website has become an essential element in the success of the digital footprint with the changes in the trends and stricter standards of search engines
- User Experience– It is the most crucial aspect of web design. AI with its advanced features has assisted designers to create interfaces that are more engaging, responsive, and human to improve UX. The site can identify the needs of the customers and provide a better understanding of how they feel about the products and services being offered. Analysis can help predict user experience on the site to ensure errors can be reduced to get the desired value. AI-enabled websites can process data to aid end users as per their interests. Today, web designers can transform websites for customers to have a more significant and enriching experience.
- Make search faster– Since most of the potential customers are using mobile devices, the trend that has seen the fastest growth in the development and optimization of the website through the use of AI is voice search. The core idea behind this to make it more convenient for the customer to speak and search the web. 58 percent of the consumers are already using voice search to find information regarding local businesses. Thus, AI is seen as a crucial element of web development in offering consistent voice communication between the customer and websites. Every business should look at investing in it in the near future.
- Chatbots– AI-powered chatbots are expected to help the online business save $8 billion worth of business cost by 2022. They have completely changed the traditional web design and made a dominant influence on how a customer interacts with websites. The introduction of chatbots has enabled more human-like interaction on websites based on natural language processing systems thereby generating meaningful conversations leading to higher engagement.
- Personalized content-Using AI, the website can show content designed specifically to a user. It suggests relevant content based on past behaviours of the users which leads to higher engagement and connects with the users. Similarly, with the E-commerce website, it makes the web experience more personalized for the users by suggesting and presenting customers with what they may be looking for leading to higher engagement and eventually leading to higher sales.
Artificial Intelligence is one of the most advanced technologies which is in high demand. It is being used to make site building easier and responsive, enhance user engagement, and use analytics to improve the performance of the website.
The effect of AI can already be seen across the web and it is clear that this phenomenon is here to stay. In the future, AI will play a vital role in every aspect of web design and development. Machine learning programs with AI will help develop an exceptional website that will help gain traction and serve to fulfill many objectives set by the company.
